Verizon MyRewards+ Site Redesign

Full creative redesign of Verizon’s MyRewards+ membership loyalty program. Enhancements included more effective, on-brand creative, improved shopping functionality and better promotion to new users.

The results? Increased membership growth to over 1.2 Million registered users, with 20% of those accounts signed up since relaunch.

Role: Lead Creative, Concept, Art Direction.